Hip Deep Ghana 2: 21st Century Accra from Gospel to Hiplife
Hiplife–a merger of hip hop and highlife–has come of age, spawning subgenres tilting to roots culture, international rap, and boldly humorous satire, not to mention azonto, a dance craze that has rocketed to global renown in just over a year. But for all that, the biggest-selling music in the country, by far, is gospel. On this whirlwind, Hip Deep tour of Accra, we meet stars like Reggie Rockstone, M.anifiest, Efya, Soul Winners, and the genre-bending FOKN Bois. Anthropologist and author of the book “Living The Hiplife: Celebrity and Entrepreneurship in Ghanaian Popular Music,” Jesse Weaver Shipley helps untangle the complex world of award ceremonies, corporate endorsements, live music in church, and the emergence of women in Ghana’s male-dominated pop world.