Cape Town-based Congolese-Angolan musician and producer Yannick Ilunga, a.k.a. Petite Noir, released the futuristic visuals of “La Vie Est Belle/Life Is Beautiful” featuring Congolese-Belgian rapper Baloji.
Petite Noir describes his sound and style of music as “Noirwave,” or African new wave.
The visuals for “La Vie Est Belle/Life Is Beautiful” are a collaboration with clothing company Urban Outfitters as part of their music video series. The video depicts Petite Noir traversing a virtual reality world and multiple brightly hued digital landscapes.
According to Alan Del Rio Ortiz, the director of the video, “The overall concept is of him [Petite Noir] falling into a virtual reality world where he meets his virtual self. It has to do with thoughts on reality and what we perceive versus what actually exists.”
“La Vie Est Belle/Life Is Beautiful” is a single from Petite Noir’s debut album, also titled La Vie Est Belle/Life Is Beautiful which was released in September.
Photo by Jono Bernstein.